If you own a self-care business, you probably already know how important it is to maintain a good, positive, and relatable brand image. Self-care is all about appealing to the customer through personalized products, and what’s one great way to appeal to your customer?
Through online marketing, of course. After all, most people today spend their free time scrolling through Instagram or shopping online. And why do they do that? Because online content appeals to them, relates to them, and makes them want to make a purchase. When it comes to self-care products, this sort of personal appeal is key.
So how can you promote your self-care brand and products online in a way that appeals to your customers? We’ve got a few great ideas for you to kickstart your marketing campaign. Let’s take a look.
1. Partner with the right influencers
We all have a favorite influencer these days. We follow their daily routine, like what they like, wear what they wear, and stay engaged with their content. If a popular beauty influencer is making use of a particular self-care product, it’s very likely that more people will follow suit and try to buy that very product. All of this is exactly why you should consider partnering with the right influencer to promote your self-care brand.
Be careful with your choice of influencer, though. The internet is filled with influencers who may not be the most reliable choice for your product. Similarly, it’s important to look into which influencer fits into your product niche. It won’t make sense to have a travel blogger review and promote your organic Aloe Vera skincare product.
To make the most out of this strategy, look for micro-influencers within the areas your target market resides in. Not only are micro-influencers easier and more affordable to approach, they also tend to have a loyal local audience that can easily follow along with their self care routines.
2. Promote through user-generated content
User-generated content is like free endorsement for your business, through your own customers! By promoting user-generated content, you’re not only encouraging your customers to use your product, but are also getting genuine, reliable feedback.
Encourage your customers to showcase how they’re using your product by starting up a hashtag contest on Instagram. For instance, if you’re promoting a new organic skincare product line, encourage customers to post on their stories about when and how they incorporate your new product into their daily self-care routine. You can add a fun, unique hashtag for customers to use to make your contest go viral. Something along the lines of #SelfCarewithBrandX would work great for your campaign.
To incentivize people to join in, you can offer a free product basket or a special gift certificate to the entries that are shortlisted and end up being shared on your main social media page.
3. Create vibrant social media content
Let’s be honest, a good aesthetic is key to a successful self-care brand. Self-care promotes healthy living and beauty, and a good aesthetic plays a large role in that. Which is why it is integral for you to keep up that good aesthetic online as well.
Make sure your social media has vibrant, engaging content to promote your self-care product line. To create such aesthetic posts, you can use online design tools like PosterMyWall to create scroll-stopping product display graphics. To create the perfect graphic for your self-care product, make sure you add the right color scheme. Remember, a good aesthetic depends heavily on colors, which is why you need to ensure that everything is on brand. If you don’t have specific brand colors, try going for more neutral shades that you can play around with.
Add a suitable font, one that’s readable but blends well with the rest of the elements in your graphic. And of course, you can’t forget the actual product. For an effective product display, make sure that your product is at the center of your graphic, and it is large and clear enough to be visible. Add your product or brand tag-line to the graphic, and it’s ready to go.
You can change up the sizing of your graphic on PosterMyWall and post it as a Facebook post, Instagram story, or even an online ad. Spread your product display graphic online and catch the attention of social media users everywhere.
Final thoughts
Online promotion can be challenging to figure out, especially when it’s for a niche product like a self-care line. There are so many ways to go about it, and it can often be confusing to figure out what the right thing to do is for you. These tips will help you navigate through the technicalities of online marketing and will allow you to target the right space and audience for your new self-care product line.
