TOI bags silver, bronze at Abbys
The Times of India’s ‘#WhatMakesUsOne’ campaign picked up a silver and a bronze metal, as the Abby awards are known. The ‘Times of a Better India’ campaign also picked up a merit award.
This is in addition to the bronze metal and two merit awards that the TOI Group picked up earlier at the glittering event, considered the Oscars of the media and advertising world.
Leo Burnett India emerged as the ‘Creative Agency of The Year’, ‘Branded Content & Entertainment Specialist Agency of The Year’ and ‘Brand Activation & Promotions Specialist Agency of The Year’ with a total of 9 gold, 14 silver and 12 bronze metals.
Speaking about the awards, Partha Sinha, president of the Times of India Group and president of The Advertising Club, said, “Goafest has yet again proven to be an extravaganza that brings together the entire media and creative fraternity. From the staggering number of entries to the jury, to the wins, and more, every aspect of this fest has been nothing short of astounding. We’re setting international standards and pushing boundaries with Abby One Show.” He said it was truly inspiring to see talented individuals coming together and manifesting creativity.
“It’s the combined energies that make Goafest a gratifying experience. And the 16th edition was no different. Besides some spellbinding knowledge seminars and masterclasses, participation has been highly robust this year. I’m certain the journey for us will only be upward and onward going forward. We eagerly look forward to the same level of enthusiasm as we make Goafest bigger and better,” said Goafest 2023 organising committee’s chairman Jaideep Gandhi.
“The challenge for any creative field is to create something they haven’t seen or experienced before. Likewise, for me, I tap into that part of my belief,” actor Tabu said, while participating in a discussion, ‘Future of Indian Cinema: Exploring Artistic Freedom and Challenging Conventions’. Earlier in the day, famed crooner Papon had the crowd mesmerised and swaying to his tunes.