Search engine optimization (SEO) for medical practices is no longer considered a side hustle for capturing a few extra patients. Online search is now a primary source of new patients and keeps giving with the help of SEO.
But how does SEO help medical practices connect to their patients?
A medical practice might do everything right, but how should new patients know about their service? SEO is the answer to reaching out to such people. It’s also evident that medical practices need to treat search engines as a source of leads as more and more new patients search for medical services online.
What is SEO for Medical Practices Exactly?
SEO can propel a medical practice to the top rankings on Google and other search engines. While it’s also possible to feature with pay-per-click ads, organic results can produce higher quality leads, and there is no cost for every click.
Another way to highlight this distinction is to say that organic search results are more likely to attract users who have a genuine interest in your business. SEO is an organic process, and one best serves new patients who require a legitimate medical practice.
However, it’s not merely enough to show up in the search results but rather to show up on the first page. After all, studies show that most online users only pay attention to the top organic results, and the top five receive more than 55% of all the clicks!
Let’s take a closer look at the importance of SEO for medical practices.
5 Ways SEO Helps Medical Practices Connect to Their Patients
Organic Search Can Nurture High-Quality Leads
Search engine optimization is a natural way to produce high-quality leads. It targets patients actively searching for a new medical service they can trust. For example, when online users type something like “Medical practice near me,” you can position your business to show up on the search results page on Google.
Pranjal Bora with Digital Authority Partners points out that many online users are less trusting of paid ads (labeled) and often more likely to click on organic results instead. In addition, conversion rates are incredibly high for highly targeted and qualified leads.
Targeting Patients in the Local Area
As mentioned above, many new patients will likely search for medical practices in their local area. Therefore, they search using particular keywords. Medical practices can use search engine optimization to target these exact phrases or words.
Marketing agencies use this insight by identifying the most popular keyword phrases, including locations or specific descriptions. For instance, “Medical practice in Chicago” or the previously stated “Medical practice near me.”
Maps, contact details, and other helpful information can also help bolster search rankings for a medical practice to ensure they are showing up in all the right places.
Brand Awareness Can Attract New Patients
Brand awareness can make all the difference in medical practice. Health is not an area where people like to take chances, so the reputation of a medical facility is everything. But how can SEO help with brand awareness?
Consistently exposing people to a brand name is a well-known brand awareness strategy. Therefore, consistent online placement is likely to instill a sense of trust and authority. In addition, SEO is key to repeatedly appearing in the search results, which is sure to firmly ingrain a brand name in the minds of online users.
Engage with Younger Generations/Patients
When you think about it, SEO for medical practices is also beneficial for targeting younger patients. Most people between 18 and 40 use the internet to search for products or services; the same is true for medical practices.
Younger generations are also said to value ranking along with the looks and quality of a website. It might sound a little superficial (for lack of better wording), but these things matter to people in modern times. Either way, rather than ignore these requirements, medical practices should use SEO to ensure they rank high and employ agencies to ensure everything looks the way it should.
By the way, a great way to engage with these online users when they arrive on the website is for businesses to learn how to use live chat to initiate the conversation.
SEO is an Affordable Long-term Strategy
Paid advertising is more expensive than search engine optimization in the long term. So while businesses should include both as part of their digital marketing strategy, SEO costs are not ongoing. Unlike SEO, you have to pay for every click with paid ads, and the traffic disappears as soon as you stop investing.
Properly optimized high-quality content for search engines, it’s often the case that this content will produce new patients for a very long time. You can also update this content to keep it relevant and continue to add more and more to increase online visibility. Medical practices can also see the return on investment with SEO because they can track website visitors and see the traffic and leads it delivers.
Search engine optimization is necessary for every medical practice that wants to attract more traffic, leads, and new patients. In addition, it can help build authority for the brand and awareness among local people. Therefore, view the initial cost of SEO as a long-term strategy that can produce results over time. As a result, this traffic comes without any requirement to invest more money as you will find with paid ads.
Without this effort, a medical practice will only miss out on a steady stream of traffic to the competition. There’s no good reason to ignore the potential of SEO for medical practices and the abundance of new patients waiting on the other side.